For those of you (like myself) who are kind of tired of seeing the western world dominate Facebook games, this news should come as breath of fresh air. VentureBeat reports that Istanbul-based company Peak Games has raised $11.5 million and purchased two companies in efforts to become a power player in Facebook games. The developers in question, Umaykut and Erlikhan, were bought in what Peak Games calls "talent acquisitions." Sound familiar?
This move speaks to the rapid growth of Facebook games in regions like Turkey, the Middle East, North Africa, Mexico and South America. As we already know, Peak Games will work with growing publisher RockYou to distribute and localize its games in those regions. At the moment, Peak Games is the 18th most popular developer on Facebook, according to AppData, beating out notables like CrowdStar and Digital Chocolate in daily players.
Its most popular internally-created game is Okey, a social puzzle board game. And if you count its fans across all social networks including Facebook, Peak Games welcome 4 million daily players and 16 million monthly players, according to VentureBeat. Peak Games has made a name for itself in localizing social games from national companies for its audience, which is the the fourth largest on Facebook.
"Our goal is to be the dominant provider of games for emerging markets," Peak Games CSO Rina Onur, told VentureBeat. "The growth has been huge in the last six months. These regions are growing super fast and they are very hungry for games."
Facebook gaming is huge in regions other than the U.S.--companies like DeNA and Gree in Japan, Tencent in China and wooga in Europe are testament to that. But what we're more interested in is seeing creators like Peak Games create successful games for a global audience. Perhaps an injection of cash (from Hummingbird Ventures, Earlybird Venture Capital and an anonymous strategic investor) and talent will make that happen--Peak Games has an office in San Francisco, after all.
Would you like to see more Facebook games from these regions? Do you think Peak Games has a good chance at climbing up the ladder? Sound off in the comments. Add Comment
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